As a lifelong fan of the Steelers, I felt that their brand and image, while traditional and timeless, was in need of a refresh. I studied recent rebrands by teams in Los Angeles, Tampa Bay, and Cleveland to figure out how to modernize the classic Steelers look without creating something that would alienate the fanbase.
![](https://cdn.myportfolio.com/e324b50e-5bcc-429e-b3da-488ede49d3b5/6076268b-eac2-4e43-a5d6-3ddd6eb7fdf1_rw_1920.png?h=0ebacecaaf9f8c003dc79a7630728a26)
![](https://cdn.myportfolio.com/e324b50e-5bcc-429e-b3da-488ede49d3b5/22851f4a-2a45-46b7-a386-70a0b4f92646_rw_1920.png?h=a684fd8eba78d159be425cafcdc4c693)
I tweaked the iconic Steelmark logo and Steelers wordmark, adding a stencil effect reminiscent of vintage industrial design and typography. I also introduced a new number font, based on Bebas Neue, using the same stencil effect.
![](https://cdn.myportfolio.com/e324b50e-5bcc-429e-b3da-488ede49d3b5/a6bfb987-87b7-40bf-bfb0-45bf745e820a_rw_1920.png?h=9e6714a89cfd4b1478598046b8912e30)
With the NFL relaxing their rules for multiple helmet designs beginning in 2023, I also created a new alternate helmet for the Steelers, using a matte black shell with single-color decals for use with their Color Rush and new gold alternate uniforms.
![](https://cdn.myportfolio.com/e324b50e-5bcc-429e-b3da-488ede49d3b5/1d8aca0e-2df7-4192-a35e-709829c06038_rw_1920.png?h=0beff5783391f76e08d7ff3332847ce9)
![](https://cdn.myportfolio.com/e324b50e-5bcc-429e-b3da-488ede49d3b5/f1d35280-1b7f-476f-b198-a8f492729f01_rw_1920.png?h=e18cf4b39753df101be45c017a97ad61)