As part of my final project in my Design Organization II class at BC3, we were assigned a project where we were to create a fictional brand for an energy drink from scratch. My end product, Summit Energy, was designed from the beginning to be a zero-calorie, zero-sugar energy drink that was marketed towards a younger, fitness-oriented audience. Some similar products that Summit Energy would theoretically compete against included Celsius, ZOA, and Rowdy Energy.
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The first part of our project was to create three unique logos for the same brand name. For the second part, I picked the one I felt was the strongest and created packaging for it. This included creating labels, developing a type hierarchy, and establishing a color palette. After the labels were done, I mocked them up on a variety of digital layouts.
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